The term ‘digital transformation’ encompasses a range of business opportunities that go beyond simply focusing on a single technology or a discreet strategy, such as e-commerce or omnichannel. A digital transformation strategy in retail refers to a holistic approach on creating technology led innovative business models that blur the physical and digital worlds.
Digital businesses redefine traditional retailing and marketplace boundaries. They drive internal change toward new, unprecedented business environments and are led by customer-first strategies characterized by newfound flexibility.
PHYGITS Live brought to you by Experiential Media is the most important Digital Transformation Strategy Summit which retailers should block their calendar to understand digital trends & how technology can help them drive their business in 2021.