An evangelist of his own league, Baskaramoorthy is a pioneer and leader in the retail sales industry since 1999. In his early entrepreneurial days, Baskaramoorthy ventured into manufacturing Barcode Solutions catering to the local Indian markets, under his very first business named Protocol Solution. He diversified this business into Point Of Sale solutions in 2001.
Baskaramoorthy’s vision to transform the retail industry speaks in the form of the quality products and solutions his company brings to the table. With 20 years of experience, Baskaramoorthy has worked with most leading retailers in India addressing their needs in the Total Retail Solutions space – POS, Supply Chain, Warehouse Management, to name a few. In 2011, Protocol Solution entered into a joint venture with Taiwan based, Posiflex Technology, a global leader in POS Design and manufacturers of cutting-edge POS products and peripherals under the name Posiflex India. Today, Posiflex India holds more than 50% market share and is revered as a top brand in POS products and solutions in the retail, healthcare, manufacturing and hospitality sectors.