Sheetal Choksi is co-founder and director of Word Hatter, a company of talented specialists who deliver content that is creative and insightful. A seasoned strategist and communications professional, she has over 20 years’ experience in advertising, retail, marketing and branding having worked with companies such as JWT, Ambience Advertising, Shoppers Stop, K. Raheja Corp and TRRAIN.
Sheetal has played many roles throughout her career – client servicing, strategic planner, researcher, marketer and retail consultant. As Vice President – Marketing and Visual Merchandising at Shoppers Stop, she was instrumental in repositioning the brand as well as creating the new identities for Home Stop, Arcelia and Shoppers Stop.
Over the years, she has developed the unique capability of managing large, multi-disciplinary projects and leading cross functional teams. Her strength is her ability to lead and drive projects from brainstorming and strategic planning right through to execution, with a keen eye for detail and deadlines.